Business cards are one of the most basic yet most essential marketing tools for all businesses.
Although they are essential if you’re going to do any networking or meeting potential clients, so many businesses miss the opportunity to actually make the effort to really get it right!
A business card is a chance to put your best foot forward and start the sales pipeline.
Before we start going into what information should be on your card, let’s put it into context first.
Why do you hand out business cards when you first meet new people?
It’s so that the people you meet don’t need to write down your details if they ever want to use your service and contact you in the future. But it goes much further than this…. the business card is often an introduction to your brand.
It forms part of the clients first impression of you and can even subconciously define whether they want to deal with you in future. Like everything in marketing it’s never one single thing that delivers you all your business, it’s the combination of everything coming together to create the right image and build trust that you are a person and business to be relied upon.
Your business card is part of your marketing mix… so make it count!
Here are the key ingredients of your card:
- Make It Standout so it gets attention
- Say Who You Are & What You Do
- Include Your Unique Selling Points
- Have A Call To Action
- Use Both Sides
- Make it standout (yes, I know I repeated that one!)
This is why it’s important to make sure your business card isn’t one of the ones that get left in the pile of people you’ve handed them too.
Use bold colours and be creative with the design.
If you are trying to generally make an impression on new people you meet, it is a massive help if the quality business cards you handover makes them go WOW!
If your not using colour effectively on your card then your missing out on a major opportunity to make your card stand out from the competition. Given the cost effective methods of printing these days it’s not worth scrimping on a few pounds to miss out potential business.
Use bold contrasts with colour and text and possibly images so that the information can still be read. Don’t make it too difficult to read as people will generally just not bother!
We all know how important it is to stand out from the crowd and your premium business card is your first step.
There are more than enough challenges in winning new business so make life just a little bit easier on yourself by getting off to a great first impression!
Don’t forget to order your high Quality Business Cards at http://www.printrepublic.co.uk/