Do you know what’s great about what you do?
‘Of course I do,’ I hear you cry.
Ok then … but do your customers?
It may seem common sense to base all your marketing on what you do well (truth is, most marketing is common sense, contrary to what some ‘agency’ types may try to tell you!)
However, the WAY you explain it is another matter entirely.
Far too many businesses think the way to get their message across is to fill their leaflets and websites with long lists of ‘what they do’.
Thing is, even the most interested of potential customers will cast no more than a cursory glance over them, with a bit of a ‘so what?’ approach.
What they REALLY need to see is ‘WHAT’S IN IT FOR ME?’
Sounds simple, but reworking your marketing materials to simply show how what you do will benefit your customer can make an enormous difference –
- How will what you offer make their lives easier?
- What pain can you fix for them?
- Where can your services save them money?
- Who would benefit most?
By keeping it simple and focused on the benefits to your customer – and making sure your leaflets, website, business cards and every other piece of material that represents your business all reflect the same clear message – the building blocks of a strong relationship with your future customers will be firmly in place.