OK, so you are aware of the promotional benefits of poster design and printing, and how they can be applied in the case of your own company, campaign, product, service or deal. But where do you start with getting your actual poster design together? Do you just load up your favourite image editing software, paste in some attractive colours, images and text and then get printing?
You will have hopefully spent enough time reading our other blogs to know that the answer to that question is a definite “no”. What you need to do, is spend time considering your poster’s layout, colour, text style and font and all-round visuals, devising one or several designs before assessing their message and likely impact on the viewer.
Get the layout right, and the rest will follow
Layout will always be a vital part of your poster design. Separate the relevant information into distinct sections, and consider how the different parts of your poster can relate to each other. If certain information or a whole section starts to look unnecessary as a result of this process, get rid of it. After all, you will need your poster to effectively and quickly communicate its main points. That’s why bullet points can also be a fine idea.
Don’t forget your brand name and contact information, either. Believe it or not, too many firms do make this error, leaving the public unsure of who they really are, or how to respond to the poster’s calls to action.
Great poster design depends on the right use of colour
There’s a whole science to the subject of colour, including how we are made to feel by certain colours, as well as what specific shades suggest about the person communicating them. You may hear more about this in the world of fashion, but colour needs to be carefully used on your paper business communications as well – especially a poster, given the significant surface area involved.
Your basic mantra should be “less is more”. Use only colours that complement each other well. The foreground text colour and background colour is an especially important relationship. Magazine designers are known for their love of white pages, and you are certainly advised to leave plenty of white space on your own poster so that it is gentle on the eyes and the information that needs to stand out, truly does.
…to be continued
Join us for a future blog on poster printing and design, where we’ll discuss how text font and size, as well as the use of visuals, can impact on your design – for good or for ill.