It’s a frustrating scenario that is all too common for companies trying to extract some success from their direct mail marketing ideas… they’re looking to make that real impact on their target customer, to elevate their firm above the competition and boost sales and revenue. However, it seems that whichever marketing form they opt for, another company has got there first. More likely than not, quite a large number of companies have got there first.
Is it possible to surprise anyone with your marketing any more, other than by doing something pretty outrageous that would imperil your brand? Of course it is. So many firms are failing to investigate all of the possibilities of direct mail marketing, despite the evidence that it can actually be more lucrative than digital marketing – especially when some of these more unusual direct mail marketing ideas are used.
What about a flicker card?
A type of direct mail that forces the target customer to interact with it in some way to reveal the full marketing message, is an utter dream for marketers – and that is exactly the premise of the flicker card. These cards are also known as waterfall cards, and consist of an inner section that flows through when a card is pulled.
What it basically is, is a mini brochure that customers are so much more likely to read again and again. It’s no wonder that it’s adored by trade show organisers and marketing agencies alike.
Or what about an extender card?
Another fabulously unusual form of direct mail marketing is the extender card. From the outside, it might initially look like any old small card or a fairly conventional brochure, only for the recipient to pull a card at one end that extends it outwards, potentially tripling it in size. This creates so much more printing space through which you can communicate your firm’s brand message and the plus points of its products and services.
Although the interaction required with this card makes it memorable enough, this is a type of direct mail that can be even more memorable with a bit of imagination. Picture, for example, a condom that extends in your hands as you pull the card. Let’s face it, you’ll remember that one.
Captivate with an interloop mailer
This one’s probably our weirdest suggestion yet. Again, it might look simple enough from the outside, but pick it up and fiddle around with it, and you’ll see that it folds and revolves like a Rubik’s cube, keeping you fascinated while the advertising company’s colours, branding and message embed themselves in your brain. It’s another way of getting target customers to read your words and consider your company’s products again and again.
This idea becomes especially effective when you have a crack team of graphic designers to assist you, helping you to achieve an even more dramatic improvement in response rates.