Twitter is an extremely important and beneficial Social Media platform for any SEO campaign. And while many of the general laws and tactics of Social Media as a whole apply to Twitter, there are definitely different rules and tips that can be useful particularly when using Twitter. These tips can help you to gain more success with your efforts on Twitter; using it to help push along your other SEO efforts.
Here are the top 3 Twitter Tips for SEO:
1. Grab Their Attention
You can work your butt off to provide a top notch service, or to write the highest quality content on your blog. But unfortunately if your tweets aren’t able to grab attention from the Twitter community, then that community will never make it to see that great content or gain access to your amazing services. With Twitter, it all starts with good headlines, or attention-grabbing tweets.
Write good, original tweets that will be eye-catching at attention grabbing. This will help to drive that traffic to your site that you are hoping to drive. If you need some help in this area there are articles upon articles out there on headline writing. Take a look at some of those articles on headline writing, and use the things you learn to help you write eye-catching tweets that will stand out and help to drive the traffic that you are after.
2. Earn Those Retweets
The first thing you are trying to do with your tweets is to drive traffic to your site. You do this first by writing tweets or headlines that will grab the attention of your followers. Next up, you are working to receive retweets from your tweets. That is where the true magic comes in: if you are able to write a tweet that can be retweeted many times, you are able to multiply your efforts more quickly than you could have ever imagined. And if you provide a tweet that really catches fire and takes off, you will start to see the traffic flooding in, all from one original tweet.
So how do you earn those retweets? By writing quality content. You need to write content that is worthy of the retweets you are seeking. You get someone to read your article by writing a headline that will grab their attention. You get them to retweet your content by writing content that is high quality, unique, informative, and beneficial. Attention-grabbing tweets, paired with high quality content, can work together to drive great amounts of traffic to your site.
Don’t make the mistake that many novice Twitter marketers make: don’t go overboard in your advertisements. You need to diversify your tweets; making sure not to over self-promote. There is a popular tweeting strategy (started by Guy Kawasaki) that has become a go-to standard for many professional Twitter users: for every 1 self-promotional tweet you wish to post, you should match that with at least 10 non self-promotional tweets, or 10 tweets that are about and link to someone else’s content. I recently spoke to a company that offers SEO reseller packages, and they said that this is one of the best ways to know that you aren’t being too overly self-promotional with any of your Social Media efforts.
This will help you not only to provide the most value to your followers, but also to show your following that you aren’t selfish; that your main goal and priority is to be a valuable resource to them. If you do that, you will be rewarded with more followers, and you will be better able to keep the followers that you have gained.
Nicole has been blogging about SEO and Social Media for years. She enjoys helping companies learn how to find more success with SEO and Social Media.