If you are reading this, I guess you will already know how effective a business card can be as one of the cheapest marketing tools you can use to promote your business. Of course, image is everything so printing great quality business cards is important if you want to present a professional image, no matter how big or small your company is.
One of the biggest problems I have found people have with business cards as well as any other form of promotional literature is the design element and also the type of information put on the business cards to maximise their effectiveness.
Printing methods have developed massively in recent years so we have options on how to print business cards but we have 2 main ways which is litho printing and digital printing. With digital printing, at PrintRepublic we have been bringing down the cost of business cards, and making it easier to update your cards more regularly using our free business card design templates. So it is easy to order business cards online that look really professional but maybe it’s time that you thought a bit more clearly about what you put on the back of yours. Could your business cards work that little bit harder for you?
So there are some must-have items for your business card – like your name, your company name, your telephone numbers, your email address, your social media links like your facebook page and twitter name and your website. Then there’s that bit of personality – like a photo, an image, a funky finish or shape. And, then there’s how to use the reverse.
If you need a bit of a helping hand, here are just three ideas for making yours into a mini marketing tool.
1. Tell people what you do
Don’t let people have to work it out for themselves. If you simply prepare a short piece of powerful copy that tells people exactly what you do there is no confusion. You don’t have masses of space, so make it count. If you watch someone receive a business card, they usually read the front and then flip it over giving you about 10-20 seconds to catch their eye with something. So, keep it short and punchy. Bullet points work well. At a networking event, this can be great for structuring a short conversation. Point them to the bullet point, then tell them a little story (ideally a case study based one) about each service or product you have listed.
2. Add a QR code that links to a testimonial or introduction video
A QR code is like a bit like bar-code. Readers are readily available for free on most smartphones. This can be used to direct people to a web destination of your choice. How about preparing a short interview with each of your key people, interspersed with testimonials about them, and popping it on YouTube (as this plays on all smartphones). Add a QR code on the reverse linking to the video for that individual. Now, your business card can act as a little introduction to you, even when you’re not there.
3. Promote your latest offer or download
This is by far the option here. If you keep your print runs small, and update your business cards monthly or quarterly with details of your latest promotions and special offers your business cards really can be used a promotional tool rather than just another dull business card! This makes a great talking point at events, and also gives people a natural next step on having received your card. Even better, why not have a few different reverses with more targeted content (by industry for example) – so that you can reach for the business card that is spot on for the person you’re talking to.
Lastly, a small note of caution on going over the top with the your business card design. I am all for adding a bit of personality, but, think twice about laminated business cards that have no white space. People, at networking events in particular, often like to make a note on your card as to where they met you and what you talked about. Make it easy for people to do this, it will help them to remember you and stay in touch – which is why you gave them the card in the first place!
So, imagine that every person in your business is out there equipped with one of these hard working business cards. If just 1 in 10 take some action based on what’s on the back… being as you were paying for the print anyway, that’s effectively a freebie!
Go to PrintRepublic for all your online Printing Needs. Order Business Cards today and get free design!