How many times have you walked down a street you are familiar with and suddenly realised that there is a shop or an office which you had never seen before? This seems to happen to me all the time.
The fact is that we all slip into routines which mean that we can walk down the same street every day for months without even noticing when something changes. If you are the owner of a new business then this is bad news for you, as you want to let the world know that you exist. However, if you do not advertise your business right then not everyone is going to even notice you.
We know all about modern advertising methods such as setting up your own website and using social media but you could maybe combine these with some older, more tried and tested methods as well.
Belt Out Music
A new clothes store opened in my home town a few months ago. I know this because I walked past it one Saturday when they had a DJ belting out some dance music. The music was horrible and way too loud but I bet that every person who walked down the street that day is now aware of the existence of that shop. Of course, you need to think about your target market before doing something like this. If your target market is teenagers then pumping up the volume sounds like a good idea, but this won’t work for every type of business. If you think that a DJ and loud music might not be a great idea then maybe playing music which is attention grabbing but putting it at a more subtle level of volume might do the trick instead.
Hand Out Flyers
Flyer printing is part of another marketing ploy which can be annoying but which can also be effective at times. All you need to do is print off lots of pieces of paper and then get someone to stand outside and hand them out. The first point to bear in mind is that you want the flyers to be attractive and attention grabbing. You will want to mention your best deals or the top reason for using your services without trying to cram too much information onto them or making promises you can’t fulfill You should also take care to make sure that the person handing out the pieces of paper is happy to do it and is willing to talk to passersby. A miserable member of staff standing outside and depressing potential customers isn’t going to raise your shop’s profile in the way you want. You might be better getting everyone who works with you to take a short turn at doing this throughout the day, to make it seem like a bit more fun.
Put a Sign on the Pavement
Have you ever walked along the street wondering where you will get whatever you are after and then you come across a sign offering exactly that? This has happened to me a number of times and I am always very grateful to see pavement signs which advertise the thing that I am looking for at the right time. If you think about it, by using one of these signs you can attract people who are looking for exactly what you offer but who are planning on passing by without stopping because they don’t know of your existence. Try taking a walk around the local area to see what kind of pavement sign could stand out from the crowd and make a big impression. This is a change which is cheap and easy to carry out and it could benefit you more than your think.
Bill Jobs is a writer who believes that businesses should try old advertising techniques such as using flyers, music and eye-catching pavement signs to market their company. These simple methods are often cheap and easy to do so make attracting customers really easy.