Integrated marketing communications are different advertising approaches using varied marketing methods in order to effectively and efficiently achieve the goal of addressing the target market. Using this combination to convince the demographics to make a decision is what this type of communication is all about. This strategy aims to promote consistency between the four P’s, and each will contribute to the success of the overall promotional effort.
The four P’s are product, price, place and promotion. This marketing mix is very much related to one another. Each of which determines what the other should be. For example, the price is determined by what product is sold and promotion is influenced by the place where the product will be made available.
The product of the business should be well defined, and take note, that it is not limited only to physical goods. A product could also be a service like a massage, a doctor consultation and many other things. In defining your product, you have to give it a name and you have to identify its features. The core value of the product is the benefits a product is expected to give. It is the basic benefit that satisfies the needs and wants of the consumers, otherwise, without it the product won’t exist. Having others realize the importance of your product is a bit step. To make your product more marketable, you can augment it by adding additional benefits that the consumer may see valuable.
How much you will sell your product for depends on the type of product you have. If your products are innovative, then it is expected that prices would be higher compared to products with less quality and originality. The price is affected by factors such as supply and demand. If the supply is low and the demand is high, the price will be higher but if the supply is high and the demand is low, then the price will be lower. It doesn’t get much simpler than that
Where you will distribute your product is also a decision that must be well thought out. You can have it distributed worldwide or just locally. The decision will be affected by the demographics of the area and how it fits with your product. Of course, you wouldn’t want to sell ice cubes in Antarctica, right? You want to sell your product where it is needed most. In this technological age there are many tools that can help you find where your product needs to be.
Promotions are very important. What you offer for your product depends on what you are trying to achieve. If you want brand loyalty, then you may promote your product to customers that you can trust. Consistency in customer satisfaction is key. Integrated marketing is an important role in coming up with solutions for your consumers. Having more channels you can market your product means you are reaching more interested parties. Customers will look for the best solution to their needs and wants. Your goal is to be that solutions every purchase.
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Sean Carter is an exprienced writer in the technology industry who has been published on countless blogs across the web