Here are some big numbers. Some numbers that are hard to comprehend butwhen you think them through, are truly staggering! This infographic, brought to you by PrintisBig.com shows how the printing industry is still as big as ever which is in a time when most people think that the world has gone online!
Of course it has in so many ways, but print itself is still a hugely viable marketing channel.
I won’t list out every stat you can see for yourself, but I’d just like to pick out a few that I think are relevant for discussion. Firstly the big number is the printing industry is worth $640 Billion with a further $3.8trillion in related services.
Hard to comprehend but what is even more interesting is when you scale this next to other prominent industries such as the music industry at $67 Billion and even outgunning the motor industry which is a paltry $432 Billion!!!
Obviously we are all more than aware of our environmental footprint and being as green as we possibly can, hence most people using email marketing as a primary channel to connect with prospects and customers.
Well this infographic blows that out of the water too! Check out the stats on how email wastes 33 Billion kw hours annually which is clearly far from helping the environment!
Something else that hits home for me is the effectiveness of print. Most people like to put out an image of environmental awareness but let’s be honest, what the majority want to do is balance this with what works best for their business at the same time! So with the enviromental stats to give you the green foundation, from a marketing perspective, it’s interesting to read that Direct Mail response rates have increased by 14% since 2004 whereas email response rates are 57% down!!
So there’s my take on it. Alive and kicking kinda sums it up when I hear many people offering their condolence to a dying industry! I let the other numbers below tell you the rest of the story!
So as always, feel free to leave your comments below…. I love getting feedback and I also love it when people share information so get tweeting and social sharing of this and any other of my posts that you may like!
And back to printing, we at PrintRepublic have been ahead of the online printing industry curve for some time now, so if you want to combine the best of both worlds by using the efficiencies of the internet, with the benefits of an online printing service, check out our site….