If you’re one of those rare business owners who actually have any time to sit down and watch TV, it’s likely that you will have been wooed by the creativity of many advertisements – and the same could be said of promotion that you encounter in other areas of life.
However, some commercials are undoubtedly that little bit too creative for their own good, leaving you with much admiration for their content, but little memory of what they were actually advertising – let alone good reasons to invest in that product or service.
Sometimes, then, promotion needs to be ‘old school’.
This is where poster design and printing comes in.
When the young entrepreneur is looking for the best way to ‘get ahead’, he or she often considers sophisticated new technologies, such as the latest developments in social media, as a means of spreading the word about what they have to offer. But sometimes, something as simple as poster printing, that is designed intelligently and placed somewhere where people of a certain target demographic are most likely to see it, can be just as effective.
It is the simplicity of the poster format that makes it so successful in promotion. A poster serves as a mini-billboard, commanding all bystanders to pay attention. It worked when you were in your university’s students union building, waiting at a cash machine while eyeing up the poster next to it advertising that latest exciting club night, and it can be just as effective now in even the most professional and corporate of contexts.
In many ways, the secret is in realising that such a low-tech promotional tool as a poster isn’t incompatible with a wide range of astute marketing methods. There’s certainly noexcuse to half-heartedly rustle something up with acrylic paint and magic markers, when you could call upon a professional poster design and printing company to create a poster that really embeds itself into the public consciousness. When you use the same colours, branding and professional content for your online and social media presence, making a link between that and your poster, you can look forward to positive effects that last long after the poster has been taken down.
As impressive as many TV adverts and other more ‘advanced’ marketing forms can be, for many people, it all just becomes white noise. Having posters designed and printed to the most professional standard allows you to tap into those time-honoured marketing techniques and appeal to the most universal human instincts that encourage people to take an interest in your company and buy your products or services.
Of course, even poster printing still forces you to think carefully about execution, including how your company’s posters will dovetail with its other promotional initiatives. But for those who understand the strengths of posters and make the most of them, poster printing and design services can make possible a highly impactful and well-targeted marketing campaign.
Photo courtesy of http://www.behance.net/DARTA