Postcard marketing gives business owners the chance to reach out to their target market even with a limited advertising budget. In fact, postcard marketing is known to be one of the most cost-efficient methods of direct mail marketing.
Make it is easy for your audience to respond, and offer multiple response channels.
Identify exactly what it is you want your audience to do when they read your postcard: Should they call a phone number, visit a website, return a form, visit a physical location or respond in some other way? Make sure it is easy for your audience to respond, and offer multiple response channels if possible. Some of your postcard recipients might prefer to speak on the phone, while others might be more tempted to visit a website.
Add value to your postcard mailer by including an athletic or entertainment schedule, valuable coupons, informative tips, or other information that might compel your audience to tack your postcard to the fridge or bulletin board. Some of the best postcards ever mailed have a shelf-life of years – talk about an excellent branding opportunity! Another way to add value to your postcard is to mail it first class. Bulk mail is often considered junk mail and can be trashed before it’s looked at. First-class mail denotes something important and worth reading.
Test and track results
If you’re mailing a large number of postcards, test different versions on small subsets of your list before deciding on a final version. Make small changes to determine what works and what doesn’t. Sometimes a single word change in your headline can boost response by several percentage points. No matter how large your mailing list is, always track response so you can make adjustments for your next campaign.
Postcard marketing is one of the best ways to boost business, especially when you incorporate the best postcard marketing tips available. Don’t be afraid to try something new and fun – you want to differentiate yourself from the competition. Keep these postcard marketing strategies at the front of your mind when you plan your next direct-mail postcard marketing campaign, and you’re bound to see and increase in return on investment.