We all have heroes and in business, one of the key roles is marketing so for me, there are a number of marketing heroes I like to watch what they do and how they do it. Heroes is a strong word, but ultimately it’s about people we look up to, admire and watch every move we make, dreaming of emulating them in some way.
Well for me, one of my marketing heroes is Seth Godin. I just think he’s one damn clever guy.
I love his approach, how he speaks and educates with humour and common sense and in keeping with many raconteurs, when he talks (as well as when he blogs), often his points are simple and obvious but when you are in the deep in your business, you can’t see them until the obvious is pointed out!
It’s sometimes about seeing the wood for the trees and we can see it in other people and in other businesses but we are too pre-occupied with our day to day existence to notice our own failings, short comings or just opportunities!
It’s not a weakness… it’s just human nature.
That’s why we have mentors, coaches and consultants to look at what we are doing from the outside and give us the indicators of areas we could improve.
With one of my marketing heroes, Seth Godin, he seems to me to have the ability to see the common traits that many of us have and points them out in a fun, informative and educational way.
If you don’t know about Seth, or perhaps if you do but want a little reminder, here’s a great video from one of his talks. To me, he always makes things seem so simple. It’s like many things that are brilliant, they are obvious but you kind of forget about them and you need someone who has that clarity and can articulate it brilliantly like Seth Godin.
See what you think and watch this video. I’d love to hear back from you with what you think and if you find anything Seth says resonates with you… so please take some time out to watch the video below and leave a comment or share on your social media…I hope you like it!