One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design of their business cards, so they tend to be forgotten as soon as they are handed to a potential client.
The key to growing your business and keeping potential customers is learning and applying simple techniques to make your business cards stand out among your competitors.
Regardless how social media has transformed the way business owners market their company, business cards have been one of the most effective types of advertising for over a century. If you’re not continually handing out eye catching premium business cards to everyone you meet, you are missing out on a great opportunity to get more business.
Having a premium business card is the ultimate staple to ones professional appearance and it’s considered one of the best networking tools. An important element in making your business card stand out is to utilize the same deign that you are currently using for your business branding.
When designing a business card, keep the colors, fonts and design similar, as this will help to reinforce your brand and set you apart from the competition. Read how color can play an important role when designing a business card or additional printed pieces. At primocards®, we now offer custom print design services for your printing projects including business cards, postcards, every door direct mail postcards, brochures, presentation folders and more.
Most businesses focus on the design aspect of the card and they don’t spend as much time on the texture of the card, (paper stock), so most of the business cards look and feel the same. Make your business cards command attention by using thick paper stock or by including spot uv or foil. For example, adding foil to the logo will make it jump off the card and remain in the minds of your clients for a longer period of time. Also, it will let them know you pay close attention to detail. View our business card gallery.
At primocards®, we proud to offer an extensive selection of premium business cards with a variety of options and finishes. Contact us today for general questions or feel free to fill out our business card design form to get started on a custom design.
Author: Steven Wendt