Just stop for a moment, and consider your company’s brand. All of your company’s values and ways of working are all ultimately distilled into a little logo and some font and colours, appearing across your printed and online communications. That logo and your associated company colours and fonts should be prominent in your brochures, company website and even email newsletters, and then there’s another key branding front for you to consider… the letterhead.
Some aspects of your marketing require relatively
Your letterhead design is therefore a very powerful part of your marketing mix that should not be underestimated, with the appearance of the same logo, colours and fonts on the likes of business cards, brochures and advertisements combining to make them the true face of your business.
Create the right letterhead design
Your letterhead design needs to be simple so that it succinctly communicates your brand values and does not disorientate the person reading the letter. You don’t want to use too many colours, for example, so you might limit yours to just two.You also need to leave maximum space for writing, so that the focus of the letter remains firmly on what is written, rather than what may be a flashy and dazzling letterhead.
As you’ll be able to sense from the above advice, an emphasis on simplicity does not mean ignoring the finer points of letterhead design. Your company letters are very important documents, after all, and they can’t simply feature the company’s name and address if you wish to extract maximum marketing value from them. Instead, it’s important to create a unique design that emphasises the value for which your company stands.
The final letterhead design needs to communicate to all customers and other stakeholders that your company is the one to which to turn and is well-equipped to handle their requirements. The most professionally created letterhead will send a clear message about your company’s professionalismand capabilities in its sector.
Letterhead printing is more important than you think
When letterhead design and printing is appropriately executed, it can be a powerful aid to your business growth, rather than compromising it. Letterheads are often unsung as a cost-effective means of building brand value, as they help you to bond with clients and increase brand loyalty. It all helps to make a professionally designed and printed letterhead, rather than a self-made one, a very sound investment over the long run.