Unless you are completely satisfied with your business, and have no desire to make more money, you should be constantly on the look out for more clients.
This article goes right back to basics and suggests seven simple ways to acquire more customers. While some may seem obvious, all should provide a little inspiration for your next marketing drive. Focusing on one of these ideas each month should bring in a steady stream of new work.
While advertising is probably the most obvious way to find clients, the types of advertising are almost endless: local papers, specialist publications, billboards, adverts on public transport, radio ads and online banner ads being just some examples. There’s sure to be several methods that you haven’t tried, and at least one that would work for you.
Organised networking events and local business groups will both put you face-to-face with potential clients for your service. Polish off your “elevator pitch” and set off to meet them. If networking’s not for you, hopefully there’s someone else on your team who can go in your place.
3. Client Referrals
Existing clients can sometimes be a rich source of new leads. Consider launching a referral scheme, where clients can earn a discount if they bring new customers in your direction. If your clients are happy with your services, they should have no hesitation in recommending your company.
4. Career Contacts
Do all the people you have worked with successfully in the past know about your business? If not, it could be a good time to hit LinkedIn and send a quick note telling a selection of people about your company’s services. You could find one or two new sales meetings easy to come by.
5. Trade Shows and Seminars
If you can find trade shows specific to your area or niche, consider renting exhibition space and showcasing your services. This will give you the opportunity to make a personal impression on a number of potential customers. You could also consider putting on an event of your own, such as a seminar – the cost of hiring a function room and supplying a lunch buffet could secure you a captive audience.
6. Direct Sales
Nobody truly likes cold calling, but there are plenty of other ways to use direct sales to market your business. Consider an email campaign or personalised letters to targeted clients.
If your business is successful and cash-rich, you could consider buying out a smaller competitor or suggesting a partnership. This can instantly provide you with a much wider client base – just make sure you don’t do this at the expense of reduced service levels to your existing customers.
While concentrating on new leads is essential to grow your business, don’t forget to consider what you could do to make the best of your existing customer-base. Selling new products and services can boost revenue too – so don’t omit this from your marketing strategy!
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Debbie Thomson is a Content Marketing Specialist at GFI MAX, she is also a keen blogger and enjoys writing about many topics including business, technology and marketing.