Are you using Twitter to connect with people, build relationships and increase your traffic to your website?
If not why not!
If you are still not convinced that Twitter is a platform you should be using then I urge you to read the following statistics on Twitter and then the infographic below on how to increase engagement on twitter.
After all, engagement is what it’s all about isn’t it? Meeting, connecting and engaging with people who could benefit you and equally importantly how you can benefit them as well will only help you and your business. Connections or followers on twitter are potential clients and also referrers to you. As long as you are building the relationships in the right way Twitter is simply an incredible tool for business as part of your social media marketing strategy.
I love social media marketing as it is so powerful and it’s also free! My caveat is that it can be a huge time drain and it’s important not only to systemise how and when you use it, but also not to neglect other marketing platforms both on and offline.
Twitter and other social media platforms are a great way to connect and start conversations and from there you can build relationships. As long as you apply the 80/20 rule which is applicable to so many things in life. In social media marketing, it’s generally 80% about sharing, educating, informing, nurturing relationships and only 20% about selling.
So often I see people continually pump out offers and deals on Twitter and pretty much nothing else.
Do you really want to follow a Twitter stream full of adverts?
I certainly don’t!
So why use Twitter to do that as you are just not going to get the engagement. But if you want to know nore about why Twitter is an essential part of your marketing strategy, read this twitter statistics from 2012 and I’m sure you’d agree that numbers in technology move fast… so if you’re impressed by these numbers, imagine what they will be as time ticks on!
Twitter Statistics From 2012
1. There were 175 million tweets sent from Twitter every day throughout 2012. (source: Infographics Labs)
2. The average Twitter user has tweeted 307 times. (source: Diego Basch’s Blog)
3. Since the dawn of Twitter, there’s been a total of 163 billion tweets. (source: Diego Basch’s Blog)
4. 56% of customer tweets to companies are being ignored. (sources: AllTwitter)
6. Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
7. The average user follows (or is followed by) 51 people. (source: Diego Basch’s Blog)
8. The 2012 election broke records with 31.7 million political tweets. Election Day was by far the most tweeted about event in US political history. (source: Marketing Land)
9. 32% of all Internet users are using Twitter. (source: Marketing Land)
10. Twitter is projected to make a total of $540 million in advertising revenue by 2014. (source: Web Analytics World)
11. 69% of follows on Twitter are suggested by friends. (source: Web Analytics World)
12. In 2012, 1 million accounts have been added to Twitter everyday. (source: Infographics Labs)
13. Lady Gaga has 31 million followers, which is the most followed account on Twitter. (source:Socialbakers)
14. The most followed brand on Twitter is YouTube with 19 million followers. (source: All Twitter)
15. The USA’s 141.8 million accounts represents 27.4% of all Twitter users. (source: All Twitter)
16. The “Castle in the Sky” TV screening was the busiest time on Twitter ever with 25,088 tweets per second. (source: Sys-Con)
17. 11 accounts are created every second on Twitter. (source: Infographics Labs)
18. 50% of Twitter users are using the social network via mobile. (source: Microsoft tag)
19. 34% of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
20. 26% of retweets are incited by a request to retweet. (source: Web Analytics World)
Twitter Cheat Sheet Infographic
So here’s the twitter cheat sheet infographic… see what you think you can change about your twitter strategy and what you can do to increase engagement on Twitter. I hope you find it useful!
Feel free to comment below on your thoughts…
I hope you found this post helpful… why not connect with PrintRepublic on Twitter?