Many people have run small or home based businesses today and there is a danger that as they are small, that there can be a lack of professionalism.
However, it is very straight forward to create an impression of a large and professional business by just making ure every way in which you present the image of your business is well designed, consistent and professional!
I have told the story many times of how I have met new people and as they hand me over their business card, they apologise and mention an online print business and said they were in a rush and just ordered them quickly!
Now luckily, I often help these people by directing them to my website where they can get great quality business cards, but to others, the risk of damaging your reputation in an instant can be done!
There is nothing bad in working from home, or running an SME but simply implement some key marketing strategies so that people do not necassarily need to know how large or small your business is!
A well designed logo, website and marketing literature that offers direct information about how you can solve their problems or add value to them and thier business works wonders!
The most simplest, but one of the most regularly used tools, the business card, is so often neglected and money scrimped on doing it well!
So follow these tips to find out the best tips for creating effective business cards:
Choose a font that is easy to read; preferably standard fonts like Times New Roman or Arial. Avoiding capitals, italics and underlining all ensure legible business cards.
In addition to this, the business card becomes legible only if the type is large enough to read and when choosing colors, choose dark colors for use on a light background.
Though using glossy and metallic paper will help enhance the look of your business cards, the card will not be liked by the recipient of the card. This is because people usually use the back side of the card for writing notes, which is not possible on cards with a high gloss or metallic back. So have your business card printed on paper that lets people write on.
Another option you have to make use of the back of your business card is by adding valuable information on it. You could consider adding a map to your business, some important information about your services, any discounts or offers you have running, use it as a coupon or just about anything that comes to your mind for making your card more effective.
It is better to use the services of a professional designer to design your business card. If you can’t afford one, you could consider at least getting a consultation for your card. With the help of the designer, you can decide where you intend to place your logo and contract information. Even a short consultation will help in creating a much better and more effective business card.
Instead of keeping the back of the card empty, use it for additional advertisement for your business. Use it to explain the benefits and high points of your business as the right use of the back and front of the card gives an idea of the amount of professionalism you are conducting your business with.
Some ideas for filling up the back of the card would be a quiz or checklist that will make the customer want to call you for its answers. Or perhaps valuable information like important phone numbers, handy tips, conversion tables and charts or perhaps turning the back of the card into a voucher
And last, but not least, remember that business cards are easy to replace. So if your card becomes outdated, or if you change your business or business name, don’t keep the old cards. Jut throw them away and get new ones made for you.
It is important to have fresh and updated business cards to effectively promote your business.
Or you can just choose to upload your own designs if you have already had some designed!
Test us out by ordering Business Cards – so give them a try today!