The mobile market is exploding. Close to 50% of the United States population currently owns a smartphone and more people are accessing the internet via mobile devices than on standard computers. As a marketer, the exponential growth over the past few years is hard to ignore. The mobile market is the technological trend that’s changing the face of marketing in 2013. It has dramatically impacted how businesses engage with potential customers, promote their products, and share content. So how do you make sure you don’t get left behind in the mobile revolution?
Optimize your site for mobile devices
A few short years ago, businesses were considered innovative if they had a web presence. But times have changed and having a website simply isn’t enough now, especially if your primary industry is eCommerce or you sell the majority of your products online. Most traditional websites render poorly on mobile devices, making it frustrating and difficult for customers to access the information that they need or make a purchase. If your site is not optimized for mobile, chances are good that potential customers won’t even bother accessing it on their phones.
According to a recent survey, over 89 million purchases were made from smartphones last year, and the majority of these purchases were made on mobile-optimized websites. Customers will often abandon a purchase-in-progress if your mobile functionality is sub-par. The bottom line is that if your website is not optimized for mobile, you are missing out on a huge opportunity, losing sales, and damaging your brand.
Build a geofence
Location based marketing is all the rage: and it’s no wonder. What’s more effective than targeting customers looking for products like yours that are in your city or even in your neighborhood? If you are interested in exploring the concept, why not try out a geofencing campaign? Geofencing is a great way for brick and mortar businesses to leverage mobile technology. Geofencing allows businesses to set up a virtual perimeter in an area where potential customers are likely to be, such as in front of your store, at a bus stop, or shopping nearby.
As a potential customer crosses into your geofence perimeter, a text alert pops up on their phone giving them the option of opting in for a special deal at your store. This is a great way for local businesses to gain more foot traffic and have a positive impact on their bottom line. Deals could include a discount coupon, special content, or other incentive to get the customer to take action immediately.
If you are unfamiliar with QR codes, you’ve probably asked yourself more than once: what are those strange little bar codes all over the place? They’re popping up everywhere from the backs of magazines to the back of your cereal box. QR codes are creative marketing tools that have become more popular along with mobile.
Users download a simple program onto their smartphone that enables them to use their cameras to snap a picture of the QR code. Customers that scan obtain special deals or find out more information about a particular product. Savvy smartphone users are downloading QR code scanners to take advantage of exclusive coupons and do product research. It’s like a digital open sign for your company no matter where your customers are.
There are a number of ways that technology is changing how businesses develop their marketing campaigns. With nearly a billion mobile phone users in the world, business owners can no longer afford to ignore the mobile revolution. So why not try your hand at mobile marketing? If you have not already optimized your website for a range of mobile devices, that’s a good place to start. You can also take a deeper dive with some location based marketing or develop a QR code campaign to attract potential customers.
About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites like Optiva Signs, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.