Can you imagine the negative impact on your sales if your clients and prospects think of your business as poor quality and possibly slightly amateur?
Not a nice thought is it?
If they think like that… then its costing you money!
So what can you do about it?
A professional image is extremely important and using a good quality image for your company is a starting point that you can then follow through everything else you do.
We all remember brand names of large corporations like Nike, Pepsi, Budweiser and many more, because they have huge marketing budgets to continually impose their images on us.
But small businesses do not have this luxury, so we only get one chance!
If you let the opportunity of a good first impression you are losing a massive opportunity to make an impact on new prospects and as most marketing effort is focussed on generating new leads and great prospects, a bad first impression can effectively mean you are wasting your time and hard earned money! I am sure you agree this is one thing none of us likes to do!
So how do you manage your way through this territory if you are setting up a new business?
The whole process of creating a brand can be as simple or as complicated as you wish to make it. We have had clients who have spent literally thousands and thousands of pounds going through an extremely thorough branding process.
This can involve very careful analysis of your market, your competitor analysis, how you want to be positioned and the perceptions you want to create. This can take a long time and a high level of branding skill and expertise is required to really get this right.
It all depends on your business, your market place and ultimately your budget and perceived return on investment,
If you are launching a potentially large business and you have some significant start up capital, it could be money well spent.
If your business has a great brand identity, logo and image, high quality marketing literature, website and stationery you can make serious headway over your competitors.
I have seen many business owners try and cut corners and think that the perception of your brand is not that important, only to discover how important it is further down the line, and then have to go through the costly exercise of re-doing everything!
At PrintRepublic, we can make it easy for people starting businesses by offering a Free Business Card Design service. The beauty of this is you can benefit from the skills of our team of designers to get a great business card design suit your business without having to worry about doing it yourself or paying for a designer to do it for you!.
This means for very low cost, you can have professional stationery and items such as Business Cards, letterheads, compliment Slips and leaflets so you can use high quality literature to promote your business and get it off the ground.