Creating a website is not enough to increase sales or attract the right kind of attention. Too many people believe that once they have a website, the customers will come, and their profits will shoot through the roof. This is simply not true. Hard work goes into making any business work; whether it’s online or offline. Today, companies have many tools available to them to help spread the word, increase their online footprint and generate leads to their website. The most popular and most effective marketing tools on the internet today are search engines, pay per click marketing ads and social media.
Today, it seems that everyone is familiar with different forms of social media marketing. Twitter can be a very effective advertising tool on the web. Millions of people either read or tweet information all day long through this medium. Twitter offers businesses a unique opportunity to reach millions of potential customers in only a few seconds. Tweets are short and to the point messages that consist of 140 characters or less, however, they also can contain an embedded link to a website, for potential customers to click. Facebook, Pinterest, Linkedin and StumbleUpon are other good options depending upon the type of business you run.
Content Marketing and Search Engines
Content Marketing and SEO-Search Engine Optimization has quickly risen to be one of the most effective online marketing strategies. This involves the use white papers, blogs, articles, electronic books, sample products or online videos to promote your business, services and products. The majority of online customers like to see tangible proof or learn more about the product or services they plan to try or buy. Include a link that will direct potential customers to a separate landing page back on your website that correlates and is directly related to your content marketing piece. Introduce visitors to products and services through an instructional video or a sample download on YouTube. Give them a sample of what they can expect or feed them the knowledge or information that they seek to drive them back to your website to learn more about your business and services.
Web Design and User Experience
Add pictures or graphics to your web pages. Many people today have very short attention spans and are not fond of too much online reading, but they do enjoy looking at a nice picture or a detailed infographic. Graphics should be in synch with your services and products, but mostly with the content. Content that can tell a story about your brand or make something complex very simple, often tends to do well and is shared freely among internet users. If your website is promoting boats, yachts or ships, then there is no reason to produce content about cars and motorcycles because it is not geared towards your target audience or market.
Webinars, Online Conferencing, Software and Forums
If you provide educational services or knowledge to clients, invest in webinars or conferencing software. Let clients sign up to be part of special online trainings and other events. Ask for RSVP confirmation, through emails or toll free numbers. Once they confirm their reservation or show an interest, follow up with additional materials and supplies that will benefit your new customers and audience.
Insert opt in forms and allow others to sign up for newsletters or other services. People like being part of a community or group. Offer them free services or simple information packets. This strategy helps visitors to realize how important they are to the development of the business and keeps them updated on any new information, products or services. It also allows customers to leave their input or comment for others to see or for you to respond too.
Starting a forum on the website where visitors and customers can leave their opinions can definitely generate more leads and allow you to understand the consumer sentiment for your brand and where it stands in the marketplace. Everyone has an opinion, whether it is good, bad or impartial. Allowing them to have a voice on your website to express their views is very commendable and well appreciated by many customers.
Try offering free content or software to web visitors. People will generally visit a website, if the site is offering a service or product that they need or want to learn more about. Offer products or samples that everyone can use or at least try out. The key is to attract customers and viewers with a genuine interest or need in the type of services and products the website / business is trying to reach.
Incentives and Affiliates
An affiliate referral program can be great if it is marketed correctly and aligned with the right strategic partners who can reach your target market, audience and consumers. The programs can offer customers and visitors the opportunity to get a reward for their hard work and referrals to your website. With some affiliate services you only have to pay the affiliate referral partner website if a conversion or sale takes place on your website. Incentives can be useful for any product or service, even money or online discount coupons. Offering incentives for referring other customers or for advertising services and products on their website can dramatically increase leads, sales and traffic.
When trying to get more visitors to your business or website it is important to create content that is useful, informative, interesting and geared towards your target market. People like to be entertained, and most importantly they love to be taken by surprise. It’s not easy to peak people’s curiosity, but it can be done. Using teasers and great content to get visitors to a website is only half of the equation. Getting visitors to stay once they get there or become a customer is the other half. Once you get some of these methods down you will begin to see an overall increase in the amount of visitors, leads and sales for your website and business.
This post was written by Jeff Shjarback. Jeff Shjarback, MBA is a Digital Marketing Consultant, Writer and Blogger that enjoys blogging about internet marketing, business, lead generation, economics, innovation & emerging technology, future trend analysis and business philosophy. To learn more about Jeff, you can visit his Google Author Profile.