OK, I guess I am biased when it comes to business cards, but I would say that it’s hard to argue that a great business card design still cuts it, even in a digital age don’t you agree?
I would like to think that the quality of the printing we provide at PrintRepublic is first class… not that it’s down to me! Our many happy customers can vouch for that by the printing testimonials they give us!
But I’m sure you’ve heard the phrase you can’t make a silk purse out of a sows ear?
Without wanting to sound rude, if the business card design is not great then it doesn’t matter how great the printing is, it will still look poor. Using low resolution logos or images and just bad design and layout will mean your business card just won’t reflect you in the best light… and no-one wants that!
Business cards send out first impressions to potential customers as no matter what you say when you meet someone, if you pass them a poor quality card, it lowers their expectations immediately!
Isn’t it such a wonder how a little piece of card can initiate conversations and lead to the start of potentially lucrative and fruitful relationships.
Business cards, no matter how small they are, have the power to make or break future projects. This shows how vital business card design can be. It is important for business card design to convey the appropriate image of you and your business so that it will instantly become noticeable. Business card design is a representation of the business and will serve as a stage for future interactions with clients.
The designs of your business card must not only look good, but also be practical in terms of providing the right information so people can find your contact information.
Large corporations are known to have a business card design with the company’s logo, tagline, and other relevant information. But as with the change of the times, the different industries, and the changing tastes of today’s clients, business card design has continued to develop in more ways than one.
Here are some simple guidelines to take into consideration when you are designing your business cards
The most effective business card design for large businesses has lots of blank space and has a very clean look. The information necessary must be clearly presented and easy to read.
Standard fonts convey solidity and familiarity to the public.
- Business card design for large corporations should never be busy.
- Fonts should not be playful and size must not vary too much.
- The logo must not be complex or all over the card.
- Colours should never be bright and too contrasting.
Although the aforementioned rules are ideal and are considered as standards in business card design, not all of these are applicable for everyone. While these standards contribute to a professional look, other businesses may find it too dull.
Sometimes small businesses and entrepreneurs want a business card design that will stand out from the rest of the competition and really set them apart.
- Bold colours and bright graphics should be used in your business card design so it is eye-catching and instantly grabs attention.
- Any graphic element in the business card design such as photographs, logos or images that show the nature of your service or product helps memory retention. This helps your clients identify you and recall you better.
Though a lot of artwork entails this type of business card design, images must be of high quality. Avoid clip art images that are available to just about anyone.
Business card design for small companies should not be plain or else it will just drown amongst so many other business cards.
Bold colours and bright graphics must be used but the card must not be too busy. It shouldn’t clutter the space nor hide information.
Creativity comes handy here and are always welcomed. Remember too to make business cards in standard size. This way, it’ll easily fit standard business card holders or wallets. This makes your clients more eager to keep your business cards.
A great business card design is as important as its quality. Make sure that your business card design is the best you can make it and then have it printed by a business card printers who will print your business card to the highest possible quality!
At PrintRepublic we offer free business card design for all customers who order their business cards online!