In SEO outreach content marketing to build links is one of the most important components. It takes time; a lot of effort and planning so you’ll want to be sure all your efforts are worth it and pay off. Here are four tips to help maximise your content marketing efforts-
In SEO social sharing is becoming increasingly important. The more social shares on a page the more popular Google deems it. Social sharing can also help towards link building. Not so long ago using social sharing in SEO was optional, now in order to get the most out of your content social sharing is compulsory. The most important sites to focus on are Facebook and Twitter, set up accounts and work to gain followers to get your posts seen and re-shared as much as possible.
Blog commenting is a quick and easy way to gain links. It might not be as powerful as having a blog or article published on a site with a high D/A but it takes a fraction of the time. To build links quickly and boost your traditional content marketing efforts use blog commenting. Make sure you comment on highly relevant sites with a good D/A. To increase your chances of your comment being accepted ensure you read the blog, address the author and make helpful comments or respond to the content.
Mix Up Your Anchor Text
If you are constantly pushing the same key words in your anchor text and seeing no results you might want to consider mixing up the key words you are using. Google’s smart, if they see you pushing out the same key word month after month chances are they will know what you are up to. If you usually do ten outreach blogs on two key words try adding in some branding instead or the occasional ‘click here’. Dripping in key words is much better than going full throttle on one for months and not getting anywhere.
Relevance is becoming increasingly important in SEO as Google are changing the way they look at key words and content in order to rank your site. No longer will blogs based loosely around your industry work for SEO, everything must be highly relevant, that’s the content and the site it is published on. This may seem like a nightmare as if you manage your own SEO this could mean producing 20 highly relevant pieces of content all on the same industry. It’s well worth it though and producing high quality highly relevant blogs for link building will pay off.
Eilidh MacRae works for Marketing By Web who are a Bristol SEO agency.