Did you know that Facebook has more than 600 million users? That means that even if you exclude the pages people have made for their cats or their alter egos, there are still half a billion people (potential customers) on Facebook. You should know how to tap into the gold mine that is social media and use it as a tool to boost business and keep customers happy.
Below you will find six tips to do just that!
MTV- Make Timely Videos
A great way to engage your customers is to include video on your page that link back to YouTube and are easily shared on social media outlets. You want to take every opportunity possible to show off your merchandise and an easy way to do that is a short video that details your products. If you produce something that is particularly intriguing then make sure you have a share button to accompany the video. This tool will allow customers to simply press a button to share the video with their social network on Facebook or Twitter. This is also a good way to push your links out there because when the video is shared so will a link back to your website.
Follow your consumers footsteps
If you want to know where your customers are then track their activity. By finding out where your visitors are sharing product information, you can pinpoint where a large part of your consumer base may be. Using a tool like “AddThis” will give you data on social sharing trends which can let you know whether or not your customers mostly share your information on Facebook, or Twitter or any other site. Having this data can also help you figure which medium you should utilize more. When you know how most customers are seeing your site you can make adjustments to your design to highlight those particular services.
Keeping your customers engaged is one of the best ways to ensure they will continue to give you their business and share it with their network. To do this, give them opportunities to write reviews to be featured on your page. A great what to do that is to create a contest in which you challenge customers to share your page or a product link with as many people as possible and the winner would receive a discount or a free product. This would be a great way to get your link out across the web and a nice way to give back to the customers for their hard work. Keeping them engaged-especially via social media—means being more than an empty page. Feel free to log on and interact!
Offer users exclusivity
Few shoppers can pass on a good deal and if you’ve ever experienced a Black Friday then you know they will go to extraordinary lengths to get a bargain. Make your customers an offer they can’t refuse like coupons they can unlock by sharing your link on social media sites, writing reviews, or creating the most tweets in an hour. Contests like this that are only available online do a really good job of driving traffic to your site every day and could be a good way to get unique clicks.
Be more than a vendor
Don’t let your social media presence be an obtrusive sales campaign. Instead be conversational and helpful and people are more likely to follow your page on Facebook. For example you can post articles from around the web to your page, or you can ask customers what they think about a particular product you sell. Do they like it? How would they make it better? Is there a real need for it? All these are questions you are going to need to answer in order to successfully sell your goods and social media exists in such a way that your customers can easily tell you exactly what they think.
Mike Piwonka started The Grass Outlet with his father in 2007 and has been meeting Austin lawn care needs for the past six years. They offer 10 different varieties of direct-from-farm grass that can be purchased online and shipped to San Antonio,
Houston, Dallas and Austin locations.