Using Twitter for Business is growing massively but I still meet people who really don’t get it! I don’t know about you but personally I love social media.
I find the whole concept and potential to connect with literally millions of people around the world incredibly powerful and if you imagine the impact of social media on business and on our lives generally its mind blowing!
Everything has a #Hashtag these days… every TV show and advert promotes a hashtag or a follow invitation.
The speed of connection and how you can share important information as well as obviously the most trivial and ridiculous information is powerful and what I think people don’t understand is that is the whole nature of social media being exactly that… SOCIAL!!!
We don’t meet up with people and only share vitally important information and then end the conversation! Invariably, if we have some sociability about us, we have at least some initial small talk and chit chat. We pass polite conversation or tell each other jokes, depending on our relationships, the environment, our mood and the situation and company we are in.
That’s the whole point about being social!
If you approach someone in a social situation and immediately pitch your business proposition to them it’s not going to wash too well! The same goes with social media.
Build relationships, connect, share, entertain and inform!
Once you have connected and you build relationships, the trust and nurturing develops which can hopefully lead to healthy business relationships and in some cases a little more!
If you aren’t convinced, then here is a great infographic showing some fascinating twitter statistics for business marketing and how important social media marketing is today!
If you look at the stat that there are 300,000 new twitter users every day then if you still think that your customers are not there then please think again!