Direct Mail versus Email Marketing
Direct mail is still widely used in all kinds of sectors, from B2B companies to B2C and small solopreneurs to global enterprises!
Interestingly there is a shift from email to direct mail marketing as people get fed up with email and want to try other marketing channels to connect and build relationships with their prospects and clients.
For me, the key is to test different channels to see what works best for your business and see what gets you the best results.
Ideally, taking a multi channel approach with both online and offiline marketing campaigns working in tandem will potentially give you the greatest results.
Have a look at the infographic below for some interesting stats comparing email marketing with direct mail marketing.