Direct Mail Marketing Doesn’t Have to be Dull!
People may enthuse about email marketing, content marketing and social media marketing, but really, anyone who’s ever received any direct mail marketing knows how much more impactful it can be than any of these ‘in vogue’ technological alternatives.
Whereas an email simply gets lost in your inbox, a well-presented postcard or envelope actually prompts you to take notice of the sending company.
That is especially the case when the direct mail marketing letter in question is made even more distinctive, taking the form of a promotional gift – or ‘chunky mail’.
Now, it’s fair to say that a promotional gift is a massive opportunity to spread your company name, logo and even values far and wide, among the right people – but you’ll need to choose the right kind of gift. Here are a few ideas that might not have crossed your mind…
Everybody needs a bookmark from time to time, and your company name will be presenting itself to the reader at the start, during and at the end of their reading session. There’s also the opportunity to attach further, smaller items to the bookmark – a badge, perhaps – that can be detached by the recipient.
This doesn’t need to be a big notepad – it might take up barely more space than a business card, in fact – but we all need to jot down a number now and then, businesspeople in particular. It’s why a jotter bearing your company logo could be the perfect choice of direct mail marketing promotional gift, not least given all of the colours that could be specified for the notepad front and back cover.
Mobile phone holder
Portable devices are everywhere now – indeed, you may well be reading this blog post through one. Therefore, people will inevitably appreciate a holder into which they can place their handset in-between those stressed calls to clients. Again, there are many possible colours and designs that you could choose for a mobile phone holder, but you’ll also need to ensure a sufficiently wide opening for most popular smartphones.
Business card magnet
Just imagine if your recipient didn’t even need that bit of blue tack to attach your business card to their fridge – or even more attractively from the point of view of your marketing campaign, the fridge in the office canteen, where so many of their colleagues will pass by. Business card magnets allow you to ensure that your business cards do not just languish in people’s wallets, never seen again once they pick it up and store it away.
The possibilities really are unlimited
What about a promotional picture frame magnet, a key ring, pen, puzzle or calendar?
The list of possibilities with ‘chunky’ direct mail really is a long one, probably only limited by what you can physically fit through someone’s letterbox.
Whether your promotional gift is something obvious or wacky, when the execution is good, you can safely assume that it will be remembered and used by great numbers of those receiving it.
If you need help with ideas for promotional gifts and direct mail marketing ideas, ask our team at PrintRepublic for some ideas!