Direct Mail Marketing Infographic
Direct mail is as effective now as it’s ever been.
The interesting thing about direct mail is although in the nineties it became slightly stigmatised with the explosion of junk mail, targeted and intelligent direct mail has always worked successfully!
The reality is, the scatter gun or junk mail approach has been taken over by email with marketers thinking the reduced cost of delivery of email means higher numbers can be delivered.
The problem is we are all bombarded with email and the open rates and click through rates are depleting rapidly.
Although most people are under the impression that print is dead, interestingly the expenditure on direct mail marketing is increasing as detailed in the direct mail infographic below.
As a UK direct mail printer, we have seen steady growth in enquiries into direct mail, although we definitely notice that people are taking the time to segment their list, add personalisation and ensure accurate targeting which are all very intelligent approaches to any direct mail campaign!
Check out the direct mail marketing infographic below and see what you think about the future of direct marketing!