In today’s technology driven world, it is easy to overlook tried-and-true business tools – like printing business cards. Unfortunately, this is a big mistake.
Plenty of people will discover you via the internet. Therefore, your website needs to make a great first impression. However, just as many people might encounter your brand for the very first time with a business card.
Therefore, it is important to make a strong first impression with this slip of paper. How can you ensure your design effectively communicates your brand? Consider these tips and you’ll be on your way to a great first impression.
Decide on Your Business Cards Content
Business cards are small. There isn’t much space to work with. Therefore, it is important to choose only the most important bits of information to share. You don’t want the card to be cluttered.
Obviously, you’ll want to list your name. Your business name will be displayed via your logo. You’ll also want to include your phone number, email address and website URL. If, after including all that, there is still space, go ahead and add your physical address and fax number.
Traditionally, a business card’s content is limited to the front. If the card recipient chooses to store acquired business cards in some sort of storage device, the card’s back probably won’t be visible. Plus, it is rare for a person to think to turn the card over and check for more information.
When choosing the content for your card, remember anything that is printed on the back might not be seen. If you can’t restrict yourself to only printing on the front, use the back for something supplemental – your mission or tagline, for example.
Always remember, your business card should be used to promote your brand’s identity. It should not be confused with an advertising tool.
Choose a Card Size
Traditionally, business cards are a 3.5 x 2 inch rectangle. Some people choose to make theirs a bit more distinctive with rounded corners. Others choose to break the mold entirely.
There are ways to make your business card memorable and distinctive. A round or square business card, for example, will definitely stand out. However, these shapes won’t fit into standard business card holders. You will need to make the choice between convenience and memorability. Which is more important for your brand?
Decide Who Will Design Your Card
Print, design or marketing firms will gladly whip up a business card for you. By using a professional, you can ensure your card will adhere to the best marketing tactics. You’ll also be able to solicit help for other items – like your letterhead, brochures, etc.
However, hiring a professional isn’t always in the budget. Sometimes you have to take matters into your own hands. Fortunately, there are lots of online DIY business card printing companies. For example, the Red Tag Print Sale website walks you through the design process, step-by-step.
If you choose to go the DIY route, be careful. Remember, you are creating your first impression. If you have a cheap-looking, poorly designed card, what message will that send to the people you hope to do business with?
Finalise the Design
It doesn’t matter if a professional designs your card or you take a stab at it yourself, you are ultimately the person responsible for the final look.
Make sure the logo isn’t too large. Make sure the type isn’t too small. Keep things simple, legible, and professional.
Company websites might be all the rage these days, but business cards should not be neglected. This age-old branding tool is still effective. Make your design top-notch and you’ll give people a great first impression.
- License: Royalty Free or iStock source: http://officeimg.vo.msecnd.net/en-us/images/MH900442479.jpg
Guest author Eva Rivas is a marketing professional. She has helped countless people with their branding needs – including business card design.
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