Not everybody has grasped why it’s so important to create a social media presence for your small business.
Social media is a powerful tool that has the potential to make your small business an unstoppable juggernaut if you know how to use it correctly. You might think that just because you have a small business, social media isn’t even a tool you can use, but that could not be farther from the truth.
Follow these tips to learn how to create a social media presence for your small business:
#1. Choose the social networks right for your business.
There are lots of social networks out there, but you don’t need to sign up for all of them. You should choose the platform that is right for your business. Most small businesses have a good degree of success with Google +, Pinterest, Twitter, and Facebook, but it’s always a good idea to do a little research and see if there’s something out there that might suit your needs better.
#2. Understand that everyone starts somewhere.
Most small businesses avoid the social media scene because they think if they ignore it then it will go away. Basic marketing advice: social media is not going away. In fact, it is one of the most powerful marketing tools available. Even if you have zero social media experience, realize every small business has to start somewhere with social media. A journey of a thousand miles begins with a single step.
#3. Keep active on these social media platforms.
One of the biggest mistakes made by small businesses and their social media is starting but not continuing. If you have gone through all of the trouble to set up these social media platforms, then do not give up on them. Stay as active as possible and follow through with the social media marketing. As you stay active on Facebook, Twitter, and G+ you will meet other businesses and even potential customers. Soon enough, you will see the full potential social media has to offer your small business.
#4. Create goals and measure success of your social media campaign.
No one has a perfect social media plan, but in order to see success and create an online presence, you must have measurable goals. Sit down and create social media goals that make sense for your small business, and then make sure to track them carefully. If something isn’t working, don’t try to force it! Maybe it’s time for a change in directon,.
#5. Learn how to manage customer relationships.
The beautiful part of social media is that you can maintain a great relationship with your customers. Of course, the more customers you have, the harder they are to keep track of. Perhaps you should consider a CRM service to help you keep up with all of your new customers.
The reason social media works so well to help manage customer relationships is because social media works as a middle ground. Customers can offer praise or complaints and they know you will listen. How you choose to handle those positives or negatives says a lot about your small business. Remember, if someone leaves a negative comment, treat it as an opportunity, not a nuisance!
The bottom line in creating a social media presence for your small business is that you have to get started. You also need to choose the right platforms for your business and create measurable goals. Social media will help you manage your customer relationships better and grow your business overtime.
Larry Caretsky is the president of a leading CRM company, providing services for small to mid-size businesses.