Are you an artist, graphic designer, web designer or other creative person?
If so, then you won’t need us to tell you about the unique ways in which you work. After all, creative disciplines are ones that are routinely characterised by freelance, short-term and/or and temporary work. What you might need a few more tips on, is your self-promotion – and again, you’ll have some expertise in this already.
After all, if you’re an artist, you might have graduated from a degree in the subject, and therefore have some familiarity with the potentially protracted and fraught ordeal of the fabrication of a course-ending ‘degree show’.
Certainly, if you visit many degree shows or other art or design exhibitions or events, chances are that you will have seen a lot of business cards in your time. But how many of these cards do you actually remember off the top of your head, right now?
It’s likely that those that you do remember summed up the creative person’s practice in a concise and instantly memorable way. Perhaps you remember that sculptor’s business card, with its intriguing close-up of their latest distinctive 3D creation from an unusual material, or maybe another business card had a tagline featuring an unusual combination of fields of expertise?
Of the business cards that you have failed to remember, a huge proportion of them will undoubtedly lack the imagination that you’d expect of a good creative – perhaps with a tagline of ‘Artist’, which says absolutely nothing to distinguish that creative person from the competition.
A business card only offers a very restricted amount of ‘real estate’ and benefits from only the briefest of time windows in which to capture attention – so your business card as a creative definitely needs to have some inventiveness applied to it.
However, you’ll also need to apply certain time-tested rules carried over from the business cards of other professions of a more corporate nature, so that your message as an artist is instantly clear and easy to understand. Remember that your business cards will be largely aimed at non-artists, so you’ll need to cut down on the art-insider jargon.
It means that you may have to be disciplined and follow all of the advice that might initially seem merely ‘dull and worthy’ – such as eschewing that lengthy and difficult to understand prose as your tagline, in favour of something much sharper, accompanied by all of the essential contact details.
Get the formula right, and business cards have real value as a way of promoting yourself as a creative. Whatever your exact creative field, they’re great for spreading that all-important word about you and flaunting that identity that will get people contacting you.
Image courtesy of http://www.sassendesign.com.au/