Despite the growth in digital media and online marketing, there is still one marketing tool that is extremely effective yet relatively cheap!
The business card!
If you have a high quality business card to use in your business, you can instantly create a good impression. Business cards are a handy, easy to use, easy to order and flexible marketing tool that every business owner and member of their team should use.
High quality business cards are pretty being inexpensive, yet there are still some people who go for the cheapest business cards they can find! We’ve all heard of the phrase “you get what you pay for”, well if you are not careful, if you choose the cheapest option, your business cards will be poor quality and will reflect badly upon you and your business when you hand them to people!
So make sure you choose a high quality printing company when you order your business cards online and also make sure you design them carefully so you can use them to full effect. If you think carefully about what you say on your business card, it can be used more like a marketing tool than just your contact details.
Of course you make sure you have the basics such as your name, company address, email, mobile and landline numbers and web address, but is much more than a card. What many people fail to do is use their business cards to actually say a lot about you and your business. They can create a long lasting impression for your business. For this reason, it is important to pay attention to the design of your card.
And while you are designing your business card it is important to keep some important tips in mind.
Here are some of them:
Always pay attention to the colour, style and tone of your business cards so they are reflective of the type of business you are in and the clients you are aiming to attract. So for example, if you are in professional services such as an account, lawyer or doctor, or you have a business that requires you to have a serious image, then you ensure you opt for a professional design that communicates a serious image. Whatever your goal is, it should reflect in your business cards.
Don’t scrimp in what you pay and get a poor quality business card. Always make sure that your business cards are printed on high quality card. If the card is cheap or poor quality, even the best printer in the world is not going to be able to produce a good quality printed finish! You want the look and feel to be good so it has an instant good impression. They can be single or double sided and printed in vibrant colors or in simple black and white, depending on the need of your business. Although using a low priced card can help you save some money, the resulting finished job would be low quality, which in turn will affect the image of your business.
Using bold and bright colour is an effective way of grabbing someones attention. So, when designing your business cards, you should use colours that would instantly attract someones eye when you hand over a business card to them for the first time.
This is an essential identity element that gives you a professional image. Having an image that uses colours that get attention, along with a good logo design, people will recognise you much more easily.
If your business name does not clearly state what your business does, then use a tag line. This is a catchy, one line phrase that gives a description of what your business does. Ideally, use a tag line that is unique and catchy to gather attention effectively but ultimately you need to be clear so people can see what you do…. don’t leave them guessing and make it hard for people to know what to do as they will give up trying to work it out pretty quickly!
That leads on nicely to making sure people can actually read what is on your business cards! Make sure that your card is legible. Use a font that is huge enough for all people to read. This sounds perfectly obvious but I have seen many trendy business cards that look quite cool but it is a struggle to actually read them and also to understand what the company actually does. This is a classic case of style over substance!
We all want our business cards to look great but ultimately they need to do a job for you which is to present you in a professional way and communicate a message tot he person you are handing one to.
Click onto http://www.printrepublic.co.uk/ to try it out yourself!