A Quality Business Card is one of the most obvious pieces of marketing literature that any serious business person uses, but it’s amazing how many people fail to maximise the use of their business cards.
There is some vital information that is pretty obvious but there are other things you can do with a business card to maximise the return on investment on high quality business cards….
Mention Who You Are & What You Do
So if someone has a bundle of business cards on their desk that may have been accumalated at a few networking events they’ve attended, don’t let it be your business that becomes instantly forgettable as people can’t really remember what you do!
Make sure you clearly and succinctly describe what you do as a business and equally importantly, the problems you solve for your customers.
Don’t be lazy and expect people to guess… spell it out for them! For example, don’t just say you’re a decorator, say you’re a professional decorator that specializes in large residential properties with clients with high expectations.
Now it’s clear who you are and why I should be getting in contact with you if I am one of those people.
Now, for the best business cards don’t forget the basics – Who you are, your job title, how you can be contacted, and who you work for.
Importantly, include your Unique Selling PointsWhat makes you unique and better than your competition? Don’t necassarily tell people how long you’ve been in business, but define what major benefit you provide.
If your prospect wanted to compare you to the competition why would you stand out?
Premium business cards are a very small advertising piece and there’s a lot you of information you need to get across in such a small space. So think carefully about what makes you different from your competition and add it to your card.
When you go to a networking event and talk with someone for the first time, remember you are not the only person they will meet and your not the only one they’ve ever talked to that does what you do.
So, by including your USP’s it means that when they compare you to other businesses, they know why they should choose you over them. Add this to your business card as it will also jog their memory later.
Create a strong Call to action
What does everyone like? Easiest answer is Free Stuff!
So think what you can give away for free. This could be something like a free ebook (a pdf download) or a series of emails or videos about how to do something better.
If you are smart, it could be a series of questions to ask their competition (potentially stacked in your favour!). If you offer a free consultation then put that on your card
‘Call now for your free no obligation quote’
The purpose of a business card is to make it easy for the potential client to get in contact with you & to inform them of your service. Why not maximise its useage and make it something that motivates them into action as well.
Make Sure you use both sidesIf you are going to add marketing information, make sure you use every space, but without making it look overcrowded or badly designed. So print on both sides!
The large proportion of printing costs is in the setup, particularly with relatively short run products like business cards. So if you add a second side to the print run, it is relatively cheap and well worth the investment for the extra marketing opportunity.
Meeting new potential clients is one of the biggest challenges business owners face. So when you do create that opportunity, why waste that hard work by only presenting half the information you could.