These days, it’s easy to initially dismiss the value of brochures and pamphlets. Ours, after all, is a world in which everything now seems to happen online. A website can surely be so much more informative than a brochure or pamphlet, in addition to directing target customers to further sources of information… so why even bother any longer with printed media?
Ah, but you’d be slightly missing the point of brochure printing and design to suggest that. Brochures and pamphlets actually remain highly relevant as company promotional tools, not as a replacement for your firm’s online marketing activities, but as a complement to them. After all, the most effective marketing campaign is likely to be a wide-ranging one in terms of media, in order to grab the attention of the broadest possible audience.
Bear in mind that we simply don’t approach printed media and online content in the same way. With a brochure or pamphlet, you are actually very much liberated by the supposed limitations of the medium, as a limited amount of print space focuses the attention of designers on grabbing prospective clients’ attention, with information being presented in an attractive, clear and organised way. The content of brochures and pamphlets is necessarily more succinct and direct, which has a significant effect on prospective customers looking to find, as quickly as possible, the most relevant information on the product or service that they need.
Whether people receive pamphlets and brochures through thepost, or maybe by picking them up at a trade show or your company premises, such printed media tends to be kept to one side to be read carefully later. The attention span tends to be rather shorter with online media, where the emphasis is on instant intuitiveness and clicks, rather than more studiousreading. Users tend to carry brochures and pamphlets around, leaving them in all manner of small spaces, and you don’t need the Internet or any other kind of power to read them.
Brochures and pamphlets are small and manageable, not to mention affordable and flexible. They aren’t as substantial and as expensive as catalogues, for example, existing with the purpose of awakening the curiosity of the reader. You can still communicate your company’s brand values and overarching message, while still leaving enough unsaid to get the intrigued reader calling your customer service team or navigating to the website.
The brochure design and printing process can also be very quick and easy compared to such a routinely expensive investment as a website, and indeed, you may make extensive use of brochures in the period when you are still getting your website up to scratch. Such a medium has relevance to all industries, whether you wish to promote your company’s overall products and services or perhaps something of a more seasonal nature.
Invest in brochures and pamphlets today, and you’ll soon see the ‘bang for your buck’ that they can bring.