How Brochure Printing can Further Your Business Growth
There are surely few more versatile marketing tools than brochure printing.
You might wish to use it to publicise your products, or it may take the form of a route, map or instruction manual. It may also serve as literature for an exhibition, or provide information on programmes and courses. All of these possibilities of brochure design do come with a price, however: you might struggle to make the most of them without some suitably tailored advice.
The right brochure design can have a big impact on the growth of your company, very much serving as a physical alternative to your website. The most informative, eye-catching and engaging brochure helps you to build a strong company image that gains you greater acceptance in the marketplace.
Get the most value out of brochure printing
So many ways exist of boosting your firm’s sales, profits and cash flow via brochure printing, including treating your brochure as an extension of your business card, giving the detail on your product, service or business that the card only has the space to hint at. But with a brochure, you can still be concise and exact, focussing on the elements of your product or service that offer the greatest value to your recipient.
After every sales call or networking event, you should leave behind your brochure with the people with whom you have been conversing. Don’t just do it yourself, but get your technicians, service personnel, installers and/or delivery staff to leave a brochure with each customer at the conclusion of every job. With the customer likely to be especially appreciative of what you have to offer at this point, this can be a great opportunity to entrench a longer-term relationship.
Use brochure design to zoom in on those target customers
Is your local area one in which a large proportion of residents are likely to be viable customers?
If so, you may consider distributing your brochure nearby, making the most of the low cost per piece compared to first-class mail. Brochure printing is also a sound investment for companies that make regular appearances at trade shows. However, there’s a danger of wasting your money by simply handing your brochure to every passer-by, leaving them with a bag full of bits of paper from all manner of exhibitors that they never refer to again.
Instead, wait for a trade show visitor to request your brochure or show genuine interest in your offering. There are so many other places where your brochure can have a role in promoting your business, perhaps being packaged with your invoices or statements to clients in outgoing mail, or as part of a free information kit sent to leads generated through publicity, online contacts or classified ads.
Depending on your particular industry, there is a vast range of places where your brochure can be distributed – from the local shopping centre to your own reception desk.