In a previous blog post, we discussed the humble postcard – and more specifically, its astounding versatility as a marketing device.
We mentioned how, since its invention by Theodore Hook in the early 19th century, the postcard has not only come to be appreciated by millions, but has also become a mainstay of the direct mail marketing world, on account of its combination of simplicity and opportunities for personalisation.
In that post, we also covered various ways in which you can maximise your postcard marketing success – and in that vein, here are yet more of our favourite tips.
Have your own customers market your firm!
Postcards aren’t like letters, which you might send to one person who reads, and then bins it. They’re things that people actively like, as they sport an appealing image on one side and on the other, the option to write an address and send it to wherever or whoever the recipient fancies. Or maybe they just like collecting postcards?
If so, rest assured that plenty of your customers feel the same way. Whenever they see them on sale, they are likely to pick them up – so why not make the most of the marketing opportunities, offering free postcards featuring various different designs and perhaps sporting referral codes or discount codes?
It’s the perfect way of getting people sharing your postcards and in the process, spreading the word about your business.
Flaunt your skills with postcard design and marketing
Postcards offer so many of the advantages of business cards, but with even more space for promoting your company’s brand, message, products, services and offers.
For those with a bit of graphic design or illustration expertise, the postcard presents the perfect opportunity to flaunt their creativity. However, even if you aren’t seasoned in either of these fields, you could put together an attractive postcard design with relatively little time or hassle.
Editing programs exist these days enabling you to arrange images and text in the perfect fashion to grab attention – although, if you want to exude professionalism in your postcard marketing, it might be better to get a graphic design agency to translate your ideas and message into a suitably professional design.
Are you new to your local area?
If your business has only just set up shop in your local area, even sending emails isn’t necessarily going to spread the word quite as effectively as a postcard, posted through people’s doors or even pinned up on a community notice board.
Postcards are approachable and can be easily personalised for that friendly ‘hello’ to your local community. Nor do they resemble yet more junk mail. Plus, the absence of an envelope gives them a 100 per cent ‘open rate’, making your business so much more noticeable locally.
Perhaps you could make that welcome an even warmer one by offering a first touch/order discount code, or use a postal paid service to begin building sign ups to your services?