In a recent blog on poster printing and design, we gave you a few pointers on how to get the design of your promotional poster right – after all, there’s plenty of space on a poster with which to hopefully attract the viewer’s attention and interest, but also just as much opportunity to deter them from your company, product, service or deal.
In that previous blog, we covered such subjects as achieving the right layout and the most intelligent use of colour. Today, our focus will move onto such vital elements to poster printing and design as your chosen text and visuals.
Text size and font type… more important than you might think
Getting the layout of your poster right will make it easier to make sense of it, while your chosen colour will also communicate something about the tone and nature of your offer… but somewhere in your poster design, more explicit information will need to be shared, and the main information will need to be clear – ideally, from six metres away.
Your font, then, will need to be clear and easy to read, and you’ll also need to get the balance right in terms of size. You won’t want your font to be so big that it takes up space that could have been better used to share other information… but nor do you want the text to be so small that nobody is drawn to the poster.
Similarly, some fonts are easy to read, but might seem a bit dull, while other fonts are exciting, but can be awkward to read – and that’s before you consider whether your chosen font might be giving a more frivolous impression of your company than you’d like.
Visuals are another vital part of poster design
Just imagine poster printing without those eye-catching, thought-provoking and even occasionally brash visuals, such as graphics, photos and charts. They’re such a fantastic way of hammering certain important images into the minds of the viewers, in the process helping to communicate the most imperative messages about your product or service.
But there are so many things that could go wrong with a poster’s visuals. Your visuals might be of a poor quality, perhaps because you used an outdated digital camera to take a photograph that proves to be of rather low resolution when you increase it to poster size. Or your diagrams and charts might look unprofessional, because you tried to draw them by hand or a basic program like Paint, rather than using a better-suited software package, such as Photoshop, CorelDraw or Corel Presentations.
Other people might use too many visuals that leave their poster design looking overly cluttered, or they might not crop an image very well. Take heed of these warnings, though, and there’s no reason why you can’t have a truly stunning poster design that attracts plenty of interest from your target market.
Image courtesy of http://tripletsisters.wordpress.com/