You might imagine that the business card is a fairly simple, easy to understand format, and that it won’t take too much effort to get the design of yours right. After all, business cards are seemingly very simple communications. They are merely cards on which to display details about you and your services as an individual or company – so how wrong would your own business card design really be?
The problem these days, though, is that a business card needs to go beyond the basics – and even the ‘basics’ turn out to be not quite as basic as they’re cracked up to be. Too many people forget how powerful their business card is, and how great an impact it has on their company’s fortunes. After all, it’s there to embody what your company is all about.
An unprofessional business card that just seems to have been done by all of the most obvious rules rather suggests a person or company that is unprofessional and does things by the most obvious rules. So, one of the first steps to successful business card design is realising just how effective a sales and marketing tool your business card really is, and the extent to which it can convey your company’s overall mission.
So… what are the basics of business card design?
Don’t forget to include your name, title, company name and website address on your business card – you’d be amazed by the number of people who forget even these elements, as well as all of their relevant contact information. Be careful about including too much information on your card, however, as this can be disorientating in such a small space. Consider having just one phone number displayed, for example.
Use your company’s name as the lead and, if there is sufficient space, follow this with a positioning statement or tagline that is clear and concise.
Being more adventurous with your business card design
Alongside getting the basics right, you should give careful thought to how you can customise your card to suit the services that you are marketing and the people that you are targeting with such services. You won’t gain an edge on your competition if you don’t adjust to the circumstances like this – after all, anyone can hand a desired collaborator or client a plain business card. You’ll therefore need to design a card that truly flaunts your own personality and message.
The good news is that doing this is easier than ever these days. Simply load up your favourite image editing software to get working on a polished business card design that shows your inventiveness as strongly as it does your understanding of the target audience’s requirements.