The year 2012 was the revolutionary point in the world of marketing, as it was when search met social, global went local, and the barriers of online and offline marketing results have started to break down. A lot of businesses found new marketing results during the said year, and they’re now looking at 2013 to be more thrilling as far as achieving their KPIs is concerned.
So yes, how do you get real marketing results this 2013?
Here are the top 5 ways:
Goal: To find a customer base
Tactic: Connect on social media
Social media was the “in” thing back in 2012, and it remains to be “in” this 2013. If your main goal is to attract a customer base right on the spot, then better establish a social media profile. This can be a page on Facebook, a Twitter account, visibility on Google+, or a page on Pinterest. It all boils down to using the networks that showcase your business to the online world and from there you can connect to people who are truly interested in your products and services.
Establishing your name on social media proves to be very important as this is where you will build a customer base. Your current and potential customers are now held in one community where they can engage in conversations and interact with your brand, which is something you can utilize on to gain not just profit, but as well as a loyal following.
Goal: Attract new customers
Tactic: Hold contests and promos
Holding contests and promos has always been an effective marketing strategy especially if you want gain new customers. And thanks to today’s social networking channels, contests can now be more focused and specific and at the same time more welcoming to prospective audiences.
If you feel like holding a contest for your brand, then the best way to do this is by hosting it online. You can use your website, or better yet, your social media page, such as your brand’s Facebook profile to announce the contest mechanics, terms and prizes for your members to join in.
Part of this marketing tactic is by encouraging members to share the contest details on their own profiles to entice more people to participate. There are methods, such as sharing the contest link on their timeline profiles, send invitations to their selected friends to complete their contest entry.
Of course, you would have to give away a special prize, something that’s highly coveted by your target market. This will give them more reason not only to join in the contest itself, but to stay updated on your brand’s latest activities, and if ever you have new contests to host, they’ll be more than excited to join again.
Goal: Customer satisfaction
Tactic: Answer their questions
Most customers today are more proactive in asking questions about the products and services that they are paying for. Thus, if you want to gain the trust and confidence of your clients then market your brand by providing customer satisfaction at all times.
You can do this by answering queries made by customers and audiences promptly and correctly. Entertain questions posted on your brand’s Facebook profile and answer them as fast as you can. You may also want to engage in community discussions and give your brand’s side of the story about a particular issue, so that your audiences know exactly where you stand.
Transparency has been a major game changer in the world of marketing these days, as now customers can easily reach brands and give their feedback anytime they want to, and these comments can be read by the rest of the public. Hence, if you want to show that your brand is a name they can trust, then work on a transparent marketing strategy that will allow your audience to get to know you-and even love you more.
Goal: Profit from actual customers
Tactic: Go local.
Are you not getting the satisfying income these past few months? Well, maybe it’s because you are looking at the wrong audience.
It’s common for businesses to reach for bigger goals, including widespread audiences. However, if this isn’t working out for you, then better change your direction and focus on the local market instead. Going local has been the business trend lately, as by being visible locally, the easier your business can be visited because your customers know exactly where to go.
You may want to post your business address on your social media profiles, establish your location on local GPS sites and directories, and be open at your designated operating hours. By letting your audiences know how you work the easier it is for them to check you out.
Goal: Gain widespread attention
Tactic: Hire a credible endorser.
Yes, this traditional marketing tactic still works today, as people still look at certain personalities when it comes to making buying decisions. If you want your goods to be sold like hotcakes by a bigger audience, then you may have to invest on a popular personality to serve as your endorser.
These include celebrities, such as talk show hosts, actors, actresses and singers. Unlike that of commercial models, these personalities only provide their own testimonials about your brand and business. This is a very effective way of getting widespread attention, as your endorsers already have their respective followers established.
It can be quite expensive to hire an endorser for your brand, but it has long-term benefits. You can use your endorser on various media outlets, including online platforms. Also, name recall and association will be formed, and even if that personality is no longer endorsing your brand, people will still recall that individual to your business.
Marketing trends have not really changed in terms of technique and principle; but you can take them to the next level with given the new platforms and channels available today. You can then rinse and repeat these tactics until you meet your target metrics, and from there you can say you’ve achieved your marketing goals.
Brock Hamilton is an author and owner of the simplewebsitetutorials.com website which is dedicated to teaching people how to build their own websites through free online tutorials and training. Follow him on Google+, Facebook and YouTube.