If you’re a business owner, developing an effective image and brand is integral to your success. Printing quality marketing collateral is one of the most important aspects to developing that professional image, and to do this, you need to take the time to find a professional printing company that will provide you with the results you need.
Finding a great printer is not difficult, but it is important to do your homework now rather than to be disappointed in the future. Here’s four important considerations to make when you’re choosing a printing company.
Just as your clients will take a look at your printed materials and immediately form an impression of your business, you need to rely on common sense and analyze what you see the moment you call on a professional printing service. If you physically visit the printer, what do you see? Is the staff courteous? Is the office well-run, maintained and organized? How about the factory? Does the equipment look clean and concurrent with your standards?
Whether you visit the printer in person, or you call, you also need to gauge the level of attention shown to you — the customer. Does the staff take the time to get to know you and thoroughly understand your business needs? Just like any professional service or vendor, what you see is what you get. You’re hopefully creating a long-standing relationship with a company you trust, so rely on your good business instincts.
If you haven’t been in the business long, or you’re new to the area, you’ll certainly want to gather referrals from other businesses that you trust and admire. Even if you don’t know the business owners personally, if you see someone with great marketing collateral, ask them where they got it printed. Word of mouth goes a long way towards finding a quality printing service. In addition to speaking to people in your community, you can also do ask your social media contacts online if they can recommend anybody.
The Final Product
Any professional printer should be more than happy to provide you with samples. You can ask to view samples of any type of product you’re interested in, as well as samples of paper stocks and inks. If the printer seems reluctant to provide you with what you want, you should look elsewhere. Printing is too important to your business to rely on someone who does not have the experience and results you demand.
Hopefully, your company will grow, and you will need additional printing services in the future. It’s beneficial to choose a company that goes beyond simple printed items. Even if all you need is a few business cards, in the future you may need a web site designed, an annual report bound and printed or unique die-cut product labels manufactured.
If you do your research, you will find a quality printing service. Just like any relationship, the time you invest in choosing the right partner will reap many rewards in the future.
You can find more tips on how to choose a printing company in this blog post.
- License: Image author owned
Sammy Barken is a marketing blogger that enjoys writing about marketing, printing and offline advertising.